Privacy Policy
Last updated November 11, 2026
The short version: Storewatch runs on your Mac. Your App Store data, keys and settings stay there. We don't run servers that receive your data, the app has no analytics or tracking inside it (we only count its daily update checks, anonymously), and we never see your App Store Connect account.
Who we are
Storewatch is a Mac app made by THE MIT (“we”, “us”). This policy explains what happens to your information when you use the app and this website.
What stays on your Mac
- Your App Store data: sales, downloads, analytics, reviews, listing text, keywords, ranks, competitors, insights and reports. They're stored in a database in your user folder (
~/Library/Application Support/Storewatch). - Your keys: your App Store Connect API key and any AI provider API keys are stored in your Mac's Keychain.
- Your settings and your license key.
We have no copy of any of this. Deleting the app's folder and its Keychain items removes it.
Who the app talks to, and why
Storewatch connects directly from your Mac to these services. Nothing passes through us.
| Service | What it's used for | What is sent |
|---|---|---|
| Apple App Store Connect API api.appstoreconnect.apple.com | Your apps, sales and analytics reports, reviews and replies, listing text, versions and submissions | Requests signed with your API key, and the changes you choose to make (for example a review reply or a listing edit) |
| Apple's public App Store search and lookup itunes.apple.com, apps.apple.com and Apple's image servers | Keyword ranks, competitor pages, app icons and screenshots | The search terms you track, the country and app IDs |
| Frankfurter api.frankfurter.dev | European Central Bank exchange rates, to show proceeds in your currency | Dates and currency codes only |
| trystorewatch.com | Checking for app updates, once a day (you can turn this off in Settings) | Your IP address and the app's version, as with any web request. No account or App Store data. We count these checks by app version in Vercel Web Analytics to know roughly how many copies are in use; like the website's analytics, the count doesn't identify you |
| An AI provider, only if you set one up | Chat, reply drafts, reports, translations and listing checks | See below |
AI features
AI features are optional and off until you connect a provider. You choose which provider handles which feature.
- Cloud providers you connect with your own API key: Anthropic (Claude), OpenAI (ChatGPT), Google (Gemini) and OpenRouter. When you use an AI feature, the app sends your question and the parts of your Storewatch data needed to answer it to that provider. This can include metrics, listing text, and the text and nicknames of reviews. Your use is covered by your agreement with that provider and its privacy policy.
- Claude Code or Codex on your Mac: Storewatch runs the tool you've installed, and it talks to its own provider under your account with them.
- Ollama and Apple's on-device model: these run on your Mac, and nothing is sent elsewhere.
Changes suggested by AI, such as listing text, are saved as drafts on your Mac. Nothing is published to App Store Connect until you confirm it.
Connection for other AI tools (MCP)
Storewatch can let other AI tools on your Mac read your Storewatch data. It's off by default and read-only. When you turn it on, what those tools do with the data is governed by those tools.
Notifications
Notifications are created on your Mac by macOS. They never include revenue figures.
Purchases and licenses
Purchases are handled by Paddle (Paddle.com Market Ltd), which acts as the reseller and merchant of record. Paddle processes your payment and billing details under its own privacy policy; we never see your card details.
We receive your name, email address, country and order details from Paddle so we can issue your license key, handle refunds and answer support requests. Right after checkout, this website's server asks Paddle for your order to create your license key and shows it to you; the key isn't stored on the server.
Your license key contains your name (if you gave one), your email address and your order number. It's checked on your Mac: activating it doesn't contact any server.
This website
This website uses Vercel Web Analytics to count page views and a few clicks (Download, Buy and opening the checkout), along with the page you came from, your country, device type and browser. It doesn't use cookies or advertising trackers, and it doesn't identify you: Vercel recognises a visitor only within a single day, without storing anything on your device. Order numbers and other parts of web addresses after a "?" aren't sent. The site is hosted by Vercel, which keeps short-lived server logs (including IP addresses) to run and protect the service. The checkout, provided by Paddle, uses cookies needed for payment and fraud prevention.
If you email us at alex@themit.ca, we use your message and address only to reply and help you.
Children
Storewatch is a tool for app developers and isn't directed at children.
Your rights
Since your App Store data never reaches us, you control it on your Mac. For the purchase and support information we hold, you can ask us to access, correct or delete it by writing to alex@themit.ca. Depending on where you live (for example under the GDPR or Canadian privacy law), you may have further rights, including complaining to a data protection authority.
Changes
If this policy changes, we'll update the date above and, for significant changes, mention it in the app's release notes.
Contact
THE MIT, 8 The Esplanade, Toronto, Ontario, Canada
alex@themit.ca