The Storewatch blog
Practical guides for indie iOS developers: App Store Connect analytics, App Store Optimization and running several apps without losing your mornings.
How to track analytics for all your iOS apps in one place
App Store Connect shows one app at a time. Here are the five ways indie developers combine downloads, proceeds, reviews and keywords across several apps, with the trade-offs of each and a 15-minute weekly routine.
How to use all 100 characters of your App Store keyword field
Apple gives you 100 characters of hidden keywords. Here are Apple's official rules, what wastes space, a worked before-and-after example, and a 5-step process to fill the field with words that can actually rank.
Why App Store Connect downloads don't match your Sales report
App Units, First-Time Downloads and Total Downloads count different things. Here's what each one measures, the six reasons Apple gives for the gap, and a 5-step way to make your numbers line up.